This project was an exercise in creating an entirely new visual identity for an imaginary ad campaign. The Oregon Humane Society has, in the past, created advertisement campaigns centered around adoption and catchy slogans to inspire people to adopt.
In this instance I desired to create a audience, separate from the initial audience that is often overlooked, the older population. There is an important overlap I found in research between the lower adoption rates with seniors and an decrease in loneliness from people who adopt. Often times the older population can find themselves lonely or isolated, which is where this ad campaign centers on.
The campaign repeats the theme of bringing the color back into your life with the introduction of animals. It plays on themes of arts and crafts, cutting out and pasting in animals into your life in order to improve quality of life. In addition to the posters are mockups of stickers of cutout pets that would be handed out and encouraged to add into one’s family photos. This would help people imagine how their life could look taking care of an animal in need.